The short version
- To reserve, you give us your email address. Your card details go straight to Stripe. They never touch our servers.
- We use analytics to understand how people use the site, including session recordings of visits.
- We use the Meta Pixel so we can show Friday ads on Facebook and Instagram to people who have visited the site.
- We don’t sell your personal information for money.
- You can ask to see, correct or delete your information by emailing support@runedge.ai.
Who we are and what this covers
Friday is made by Edge AI, LLC (“Edge AI”, “we”, “us”), 8820 Sepulveda Eastway #405, Los Angeles, CA 90045.
This policy covers the tryfriday.io website, reservations, and the emails we send about them. It does not cover the Friday device or its app, which haven’t shipped yet. We’ll give you a separate privacy notice for the device before you buy one.
What we collect
Information you give us
- Email address, when you start a reservation.
- Payment details, entered on Stripe’s checkout page. Stripe processes your card. We never receive your full card number or security code. Stripe does show us limited details, such as card brand, the last four digits, and billing country or ZIP code where Stripe collects them.
- Anything you send us, such as emails to support.
Information about your reservation
We record your reservation: the email address, deposit amount and currency, status (started, paid, refunded or cancelled), Stripe reference numbers, and when it was created, paid or refunded. We create this record as soon as you start checkout, so it exists even if you don’t finish paying.
Information collected automatically
- How you got here. The referring website and any campaign tags in the link you followed (for example
utm_source). If you reserve, we save these with your reservation. - How you use the site. Pages viewed, how far you scroll, which sections you see, clicks and taps, and whether you start or finish a reservation.
- Session recordings. A recording of how you moved through the page during a visit: scrolling, clicks, mouse movement and page changes. Our analytics provider masks what you type into form fields by default. Recordings also capture technical details such as browser console messages and page load timing.
- Device and connection. IP address, approximate location derived from it (such as city and country), browser, operating system, device type, screen size and page performance.
- Identifiers. A random analytics ID stored in a cookie and in your browser’s local storage, plus the Meta Pixel cookie. When you reserve, we link your analytics ID to your reservation. If we can’t, we may use your email address to link them instead.
How we use it
- To take your deposit, keep track of your reservation, and process refunds.
- To email you about your reservation: confirmations, refunds, delays, price changes, your ship date and your purchase.
- To send build updates about Friday’s progress, which you can unsubscribe from.
- To understand how people find and use the site, and to improve it.
- To measure our ads and show Friday ads to people who have visited the site.
- To prevent fraud and abuse, fix problems, keep the site secure, and meet our legal, tax and accounting obligations.
How long we keep it
- Paid or refunded reservations: while your reservation is active, then for 7 years after it ends, for tax, accounting and dispute purposes. Stripe also keeps payment records for as long as the law requires it to.
- Checkouts you started but didn’t pay for: only as long as we need them to follow up on failed payments, fix checkout problems and prevent fraud.
- Analytics data: as long as it helps us understand how people find and use the site.
- Session recordings: 30 days.
- Server logs and email delivery logs: for the limited period our hosting and email providers keep them.
- Emails you send us: as long as we need them to handle your request, and up to 7 years if they concern a payment or refund.
Meta keeps the data the pixel sends it under its own policies. We may keep information longer if the law requires it, or to resolve a dispute.
Security
The site uses HTTPS. Payment details are handled by Stripe. Access to reservation records is limited to the people and systems that need it. No website is completely secure, so we can’t guarantee your information will never be accessed without permission. If a breach affects your personal information, we’ll notify you as the law requires.
Your privacy rights
Depending on where you live, including if you live in California, you may have the right to:
- Know what personal information we have about you, where it came from, why we use it and who we disclose it to, and get a copy of it;
- Delete your personal information, subject to exceptions such as records we must keep for tax purposes;
- Correct information that’s wrong;
- Opt out of the sale of your personal information, or its sharing for cross-context behavioral advertising. We don’t sell personal information. The only sharing of this kind is the Meta Pixel, which runs in your browser, so we can’t switch it off for you from our side yet. To stop it today, turn off ad personalization in your Meta ad preferences or block third-party trackers in your browser (see About Meta); and
- Not be treated differently for using any of these rights. Using them never affects your reservation or your refund.
Sensitive information. Your card details go to Stripe only to process your payment. We don’t use sensitive personal information to infer things about you.
How to make a request
- Email support@runedge.ai and tell us what you’d like us to do. If you reserved, please email from the address you reserved with.
- We’ll confirm your identity by checking that the request comes from the email address on our records, and may ask for more details if we need them.
- We’ll confirm we got your request within 10 business days and respond within 45 days. If we need more time, we’ll tell you why, and we may take up to 45 more days.
Someone you authorize can make a request for you. We may ask for proof that they’re allowed to act for you, and ask you to confirm your identity with us directly.
If we turn down your request, you can appeal by replying to our decision with “Appeal” in the subject line. We’ll respond to your appeal within 60 days.
Emails from us
Reservation emails, such as your confirmation and messages about refunds, delays, pricing and shipping, are part of your reservation. You’ll receive them for as long as you hold one.
Build updates about Friday’s progress are optional. Every build update will include an unsubscribe link and our postal address. You can also unsubscribe by emailing support@runedge.ai. Unsubscribing doesn’t affect your reservation.
Children
You must be 18 or older to reserve Friday. This site isn’t directed to children under 13, and we don’t knowingly collect personal information from them. We don’t knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, email support@runedge.ai and we’ll delete it.
For visitors in the United States
tryfriday.io is intended for people in the United States, and we store and process information in the United States. If you visit from somewhere else, your information will be processed in the United States, where privacy laws may differ from those where you live.
Changes to this policy
We’ll update this policy when our practices change. When we do, we’ll post the new version here and change the “Last updated” date. If a change materially affects how we use information we already have, we’ll email reservation holders before it takes effect.
Contact us
Questions about this policy or your information? Contact us. Our Terms of Service explain the rest of how reservations work.
Edge AI, LLC8820 Sepulveda Eastway #405
Los Angeles, CA 90045
support@runedge.ai